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In a digitally transforming era like 2021, artificial intelligence (AI) has become increasingly capable of driving customer experience across various business functions, making human tasks not only easier but also more efficient and cost-effective. After the rising need for virtual support post-pandemic, AI-driven virtual assistants and chatbots had to become more powerful with advanced NLP engines, automated diagnosis systems, and machine learning algorithms.

As a result, AI chatbots nowadays play a significant role in assisting customers virtually across different industries while improving CX for businesses. Not only in developed nations like the US, UK, and Europe, AI Chatbots have become…


With 2 billion users and counting, WhatsApp is the world’s largest messaging platform. People across 180 countries use the app to communicate with their friends, families, and co-workers through swift and seamless messaging. And with the launch of the WhatsApp Business API in 2018, it has become a valuable customer engagement tool for brands — with over 5 million businesses using WhatsApp to engage and serve customers.

As WhatsApp continues to expand the range of services it offers businesses, it is increasingly being seen not just as an engagement tool, but a platform to enable conversational commerce as well.


Technology has revolutionized many sectors in the past decade. Specifically speaking, the pandemic gave rise to the rapid acceleration of technological adoption. Businesses and consumers had to rely on only one thing: technology. Of all the industries that have benefitted from the rapid growth of technology, Finance has been no exception.

Whether it’s new-age Fintech companies or traditional BFSI companies, both these players have leveraged technology to create better products, having a direct impact on revenue.

In another world, WhatsApp chatbots have become an integral part of every brand’s digital transformation strategy, irrespective of the industry, vertical, size of the…


In the last few months, we’ve been entirely focused on expanding our product portfolio and integrations in order to facilitate the Conversational AI needs end-to-end for fast-growing businesses across verticals. With our Conversational Partner Program, businesses can join forces with the world’s most trusted Conversational AI platform and grow their business by offering immersive, upscale customer experiences, unlocking their business reach into new, untapped markets!

As Haptik’s Conversation Partner you can: Sell, Deliver & Manage AI-driven Conversational Solutions for Email, Chat & Voice. Our Conversation Partner program is divided into three key categories: System Integrators, Product Integrators, Resellers & Referrals


With the world moving online in the post-pandemic world, it is now more critical than ever for businesses to provide the best possible customer experiences in order to sustain in this competitive market. A crucial part of this customer-centric strategy requires brands to support their customers in a language they prefer.

Most brands choose English as their primary language for all types of customer communications. However, using only a single language for a diverse customer base speaking multiple different languages, not only creates unnecessary barriers but also frustrates the end customer. …


The COVID-19 pandemic changed everything around us. As we look back, we cannot imagine the magnitude of changes it has brought to the whole world! While it boosted the pace of the digital revolution, it also took the lives of many innocent people.

We applaud the tireless efforts of the healthcare department that has worked round the clock (literally) to ensure the health and safety of its citizens. We cannot compare ourselves with the work done by them, but we take immense pride in helping the nation fight another critical battle — a battle against rumors, myths, and misinformation.


In today’s digital reality, customers expect resolution in no time.

They prefer to go with the easiest mode of communication whenever they need help. No matter how common or complex their query is, they just need to get the job done — without having time to wait over prolonged chat conversations.

Gone are the days when emails and calls were the topmost customer preferences for support-related communication. We see businesses incorporating other communication channels like live chat and social media to provide efficient customer service. However, the problem with this holistic approach is the difficulty to manage and scale it…


This is PART THREE of our series on WhatsApp Commerce. Read PART ONE and PART TWO.

So your brand is now set up on WhatsApp Enterprise. Congratulations! You now have the power to reach out to potentially 2 billion people across the globe. You can offer your customer a seamless conversational experience, offer 24/7 support, and promote and sell your products.

But before you can get started with any of that, it’s important to first answer the crucial question — How do you start acquiring customers on WhatsApp?

A key point to note is that WhatsApp requires a brand to…


Businesses now realize the need for a customer-centric approach to transforming their customer experience (CX). According to the Zendesk Customer Experience Trends Report 2021, 75 percent of company leaders agreed that the global pandemic accelerated the acquisition of new technologies to get customer-centricity right.

But, there are challenges too.

  • Some of the businesses don’t have the systems and technology to segment and profile customers.
  • Some lack the processes and operational capabilities.
  • Some of them don’t have all of the components in place to claim they are customer-centric.
  • Few don’t know what their customers expect and how they want to interact…

When Artificial Intelligence (AI) became viable for enterprises, it was only a matter of time before businesses turned to AI-powered IVAs and Chatbots as smarter conversational solutions to meet the ever-growing customer expectation.

Earlier, customers struggled to interact efficiently with brands. There were few pain points like long wait times, inefficient customer service, lack of personalization, etc. But now, the customer experience landscape tells a surprisingly different story. Innovations in artificial intelligence have changed the way businesses used to communicate with their customers.

According to Accenture’s Global Consumer Pulse survey, 23% of US consumers said that their expectations from customer…

Haptik

Global leaders in Conversational AI, powering Intelligent Virtual Assistants (IVA) that transform Customer Experience

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