WhatsApp marketing is the phenomenon of using WhatsApp as a marketing channel to promote a brand’s products and services. WhatsApp allows brands to proactively engage with their prospects, increase sales, offer on-demand customer support, and achieve customer retention at scale.

WhatsApp Marketing is an effective way to drive conversions and…

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whatsapp business message templates-haptik

Brands have been quick to jump on the WhatsApp Business API bandwagon since WhatsApp launched its Business API. And rightly so; who would want to miss an opportunity to connect with 2 billion active users and engage with them? That’s why today, WhatsApp Business API has become a powerful marketing…

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“Shopping bot serves a wide range of valuable use cases, making it an invaluable tool for eCommerce brands. With a shopping bot, they can drive customer engagement, personalize the entire shopping experience, offer product buying guidance, and provide an exceptional customer experience through the entire buying journey including pre-purchase, purchase…

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“It is not uncommon for Chatbots and Intelligent Virtual Assistants to sometimes be used interchangeably by businesses and customers alike. However, there are some key differences between the two in terms of scope, complexity and capability. Chatbots are capable of simulating a conversational experience while IVAs have advanced capabilities that…

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“One of the most effective ways to close more sales and acquire more customers is to implement a chatbot on brand websites. It allows brands to capture inbound leads that can then be nurtured using a CRM software.

Using chatbots and customer relationship management software, brands can not only nurture…

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“Technology continues to grow leaps and bounds, transforming every walk of life. Of all technologies, AI chatbots have had a profound impact on our everyday lives and streamlining business processes. Manufacturing, retail, IT, healthcare, and many other industries have leveraged AI chatbots to offer a superior customer experience, uncover new…

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“ChatGPT, a chatbot launched by OpenAI to test what a powerful artificial intelligence system can achieve, has taken the internet by storm. For starters, it is a large language model designed to interact in a conversational style and whose responses mimic that of a human. Because ChatGPT can provide human-like…

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Acquiring a new customer is approximately 5–25 times more expensive than retaining an existing customer. Fostering customer loyalty is a cost-effective way to scale a business too, as repeat customers are more willing to spend and tend to recommend their favorite brands to friends and family on social media and…

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Haptik

Global leaders in Conversational AI, powering Intelligent Virtual Assistants (IVA) that transform Customer Experience