WhatsApp Flows: Bringing Structure to Business-Customer Interactions
WhatsApp for Business has transformed the way businesses and customers interact, driving a slew of powerful use cases that unlock exponential business value. These use cases range from lead generation to sales to support to feedback collection, and more. Flows is the latest feature in the WhatsApp Business Platform that’s designed to provide more structure and streamline business-customer interactions. It, too, unlocks a range of powerful use cases that businesses across sectors can maximize.