WhatsApp marketing is the phenomenon of using WhatsApp as a marketing channel to promote a brand’s products and services. WhatsApp allows brands to proactively engage with their prospects, increase sales, offer on-demand customer support, and achieve customer retention at scale.
WhatsApp Marketing is an effective way to drive conversions and revenue by utilizing targeted messaging, interactive reply buttons or list messages, personalized product recommendations, exceptional support, easy checkout, upselling and cross-selling, rich media support, and product catalogs.
Brands have been quick to jump on the WhatsApp Business API bandwagon since WhatsApp launched its Business API. And rightly so; who would want to miss an opportunity to connect with 2 billion active users and engage with them? That’s why today, WhatsApp Business API has become a powerful marketing and communication tool for brands, giving rise to the need for WhatsApp templates.
We’ll discuss the following topics in this blog. Click to read more about the WhatsApp business messages below:
“Shopping bot serves a wide range of valuable use cases, making it an invaluable tool for eCommerce brands. With a shopping bot, they can drive customer engagement, personalize the entire shopping experience, offer product buying guidance, and provide an exceptional customer experience through the entire buying journey including pre-purchase, purchase, and post-purchase.
We have put together a detailed guide on what is a shopping bot, why use a shopping bot for your business, the variety of use cases solved by shopping bots, and also provide real-life examples of how businesses are leveraging shopping bots to achieve their business and marketing goals.
Read the full guide: https://bit.ly/3GMB0GL"
“It is not uncommon for Chatbots and Intelligent Virtual Assistants to sometimes be used interchangeably by businesses and customers alike. However, there are some key differences between the two in terms of scope, complexity and capability. Chatbots are capable of simulating a conversational experience while IVAs have advanced capabilities that make them able to carry out a wide variety of user’s requirements.
If we keep the buzzwords and hyperbole aside though, there are actual examples that clearly differentiate Chatbots and Intelligent Virtual Assistants.
Our blog article stacks up Chatbots and IVAs using parameters such as negations, disambiguation, vocal disambiguation, and so on.
Read the full article: https://bit.ly/3W6EAkE"
“One of the most effective ways to close more sales and acquire more customers is to implement a chatbot on brand websites. It allows brands to capture inbound leads that can then be nurtured using a CRM software.
Using chatbots and customer relationship management software, brands can not only nurture the incoming leads but also build personalized email campaigns, move prospects down the sales funnel, offer instant support, and more.
In our latest blog article, we discuss in detail how chatbots can be leveraged for lead nurturing and driving conversions.
Read the full article: https://bit.ly/3vOOdKc"
“Technology continues to grow leaps and bounds, transforming every walk of life. Of all technologies, AI chatbots have had a profound impact on our everyday lives and streamlining business processes. Manufacturing, retail, IT, healthcare, and many other industries have leveraged AI chatbots to offer a superior customer experience, uncover new revenue streams and drive better business outcomes. The mortgage industry is another that’s derived maximum value from deploying AI chatbots.
In our blog article, we discuss how AI chatbots have transformed the mortgage industry in nine ways, including the challenges solved, the gaps being plugged and more.
Read the full article: https://bit.ly/3QjnNJS“
“ChatGPT, a chatbot launched by OpenAI to test what a powerful artificial intelligence system can achieve, has taken the internet by storm. For starters, it is a large language model designed to interact in a conversational style and whose responses mimic that of a human. Because ChatGPT can provide human-like responses on a wide array of topics, it can be useful for applications such as chatbots and virtual assistants.
While it has a powerful set of capabilities, it is important to understand what ChatGPT can do and the limitations it has.
In our latest blog article, we break down what ChatGPT can do (and also outline its limitations).
Read the full article: https://bit.ly/3G12ubw"
Acquiring a new customer is approximately 5–25 times more expensive than retaining an existing customer. Fostering customer loyalty is a cost-effective way to scale a business too, as repeat customers are more willing to spend and tend to recommend their favorite brands to friends and family on social media and other media.
For eCommerce and online brands, identifying what their customers value is a key part of growing customer loyalty. This could be the quality of post-purchase experience, driving personalization at every stage of customer journey, or having regular interactions with customers.
In our blog article, we discuss five tips that retailers can use to offer an exceptional post-purchase customer experience from checkout to delivery.
Read the full article: https://bit.ly/3FBJDow
Messaging is both the easiest and most convenient way to connect with brands, which makes it the most popular way to communicate. Sixty-one percent of consumers attest that messaging is both convenient and easy, while brands today use messaging to offer a delightful customer experience, whether that’s customer support or enabling commerce. Messenger chatbots such as the Facebook Messenger are excellent tools for brands to automate and achieve scale as they help with lead generation, conversational commerce, customer support, and so much more.
In our blog article, we discuss what is a messenger chatbot, why a chatbot such as Facebook Messenger and real-life examples.
Read the full article: https://bit.ly/3iBXths
