WhatsApp is a game-changer for businesses in today’s hyper-connected world. It helps them target and reach potential customers around the world through live chat interactions. However, one key question that every marketer has is whether the cost involved in acquiring customers is justified and generates returns. Customer acquisition cost (CAC) is a quantifiable metric that helps evaluate not just the effectiveness of the campaigns but the cost-versus-return ratio. In cases where the CAC is high, businesses can use certain techniques to reduce it and improve their returns.
In our latest blog, we discuss three ways to reduce customer acquisition cost via WhatsApp.
