WhatsApp Marketing for Brands: How to Avoid Spam in 2023

2 min readFeb 7, 2023

The widespread issue of spam has made it increasingly challenging for legitimate marketers to engage customers. According to industry statistics, approximately 14.5 billion spam messages are sent daily, constituting between 45% to 73% of all emails. However, with technology advancements, email filters have become more sophisticated, effectively reducing the amount of spam in inboxes. Now, brands or marketers are exploring alternative means of reaching customers with their value propositions, resulting in overutilizing one-to-one messaging channels like WhatsApp.

WhatsApp has allowed brands to create a business account to communicate with customers and leverage the benefits of integrating WhatsApp into their marketing strategy as a valuable automation marketing tool. However, utilizing WhatsApp for business communications has been marred by using the channel to send unsolicited promotional messages, which users perceive as spam. As per WhatsApp’s Monthly User Safety Report in August 2022, a total of 2.3 million accounts in India were disabled due to violating the platform’s terms of service.

A company’s brand plays a vital role in determining its success and reflects its credibility, values, and personality. By maintaining a strong brand image, a company can drive sales and build lasting relationships with its customers. To help companies enhance their brand image, we have identified proven strategies for engaging customers on WhatsApp while avoiding the perception of spamming. These methods will effectively promote the brand and build trust and positive customer relationships.

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WhatsApp Marketing for Brands: How to Avoid Spam in 2023

Written by Haptik

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