WhatsApp marketing is the phenomenon of using WhatsApp as a marketing channel to promote a brand’s products and services. WhatsApp allows brands to proactively engage with their prospects, increase sales, offer on-demand customer support, and achieve customer retention at scale.
WhatsApp Marketing is an effective way to drive conversions and revenue by utilizing targeted messaging, interactive reply buttons or list messages, personalized product recommendations, exceptional support, easy checkout, upselling and cross-selling, rich media support, and product catalogs.
