Customers today are more connected than ever and they expect brands to reach them where they are. Omnichannel messaging is a communication method that brands can leverage to enable their customers to start a conversation on a channel (say WhatsApp) and continue the same conversation on another channel (say email). This helps brands in myriad ways, most notably though, being able to engage customers with personalized messaging and offering a consistent and cohesive customer experience (CX).

In our latest knowledge center piece, we cover the key benefits of omnichannel messaging, why it’s important for businesses, success stories of brands, and more.

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