How WhatsApp Commerce is Driving the Banking & Finance Sector
“Customers today demand faster and personalized banking.
The launch of WhatsApp Business API has helped financial institutions make banking convenient for their customers — driving a wide range of use cases that result in customer delight and increased growth opportunities.
WhatsApp commerce is a solution that helps the entire BFSI sector cater to customers at every step of their lifecycle, starting with onboarding and all the way up to post-purchase support.
It’s become necessary for financial institutions to meet customers where they already are instead of making them switch between platforms.
In our blog, we explain the key use cases of WhatsApp commerce in the banking and finance industry.
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