It is undeniable that WhatsApp is one of the most popular mobile messaging apps in the world, with over 2 billion monthly active users and an astounding 100 billion messages sent per day. This level of popularity makes WhatsApp an ideal platform for businesses looking to establish two-way communication with their customers. The rise of intelligent conversational WhatsApp chatbots has further solidified the platform’s position as a valuable tool for businesses looking to improve customer engagement, increase sales, and streamline communication.
Brands are increasingly recognizing these benefits of incorporating WhatsApp into their marketing strategy as an integral automation marketing tool. However, the first and most crucial aspect to consider is driving the visibility and discovery of a brand on WhatsApp.
In this blog post, we will be discussing key strategies for acquiring potential customers on a WhatsApp chatbot. We will cover ways to generate traffic both organically and through paid media channels, whilst obtaining user opt-ins without violating user privacy.
- How to use social media organically to acquire traffic on WhatsApp chatbot
- 3 effective ways to drive traffic to WhatsApp chatbot from a website
- How to leverage in-person events to obtain user opt-ins
- How to use telephone to direct traffic to WhatsApp chatbots
- How to use paid social media to acquire traffic on WhatsApp chatbot
- Product packaging: an interesting WhatsApp entry point to consider
- OOH (Out-of-home) advertising: a WhatsApp entry point, brands shouldn’t overlook
- Getting traffic on WhatsApp through press releases
