“In today’s digitally-driven business landscape, no brand can plan its digital transformation strategy without WhatsApp. The channel offers a ton of powerful use cases, none more significant than conversational commerce, which can be powered using the WhatsApp chatbot.
While the benefits of WhatsApp are clear, driving traffic can be a challenge for brands.
Two key questions that brands need to ask are:
How will our customers know that we are available on WhatsApp?
How can our customers opt-in to our services on WhatsApp?
Brands, after all, require the consent of their prospects and customers before they can begin any conversation with them.
In our blog article, we cover how brands can increase traffic to their WhatsApp business account.
Read the full article: https://bit.ly/3yCB74t “
