Marketers need to stay on top of key metrics such as No. of orders, customer acquisition cost, average order value, return on net spend, among others. This is where analytics play a key role in optimizing each of these (and other) metrics for higher conversions, revenue and retention. Analytics in eCommerce help marketers gather deep insights into their customer behavior at each step of their purchase journey. Insights on customer engagement, cart abandonment, conversion rates, and more are paramount to deriving maximum returns on marketing spend and efforts.
In our latest article, we discuss how eCommerce analytics help in optimizing for conversions and sales.
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