The quality of customer support can make or break a brand.
While as a function, its primary goal is to offer swift resolution to customer queries, customer support can often be long-winded.
Let’s take support tickets as an example.
High volumes of support tickets don’t help agents or the customers, often involving long wait times and an unsatisfactory experience for customers.
Generative AI is helping improve support efficiency, particularly helping support function in reducing ticket creation.
Our latest blog discusses five ways the technology helps prevent or reduce ticket creation.