Convert More with Click-to-WhatsApp Ads

Haptik
3 min readApr 24, 2023

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Click-to-WhatsApp ads enable businesses to connect with potential customers on the widely-used messaging platform. These ads appear on social media, search engines, and when clicked, instantly direct the users to a WhatsApp conversation with the business. WhatsApp ads benefit sales-driven businesses needing personalized attention, in various formats.

Click-to-WhatsApp ads manager offers brands a unique opportunity to establish personalized WhatsApp marketing strategies, exceed customer expectations, enhance the experience, increase conversion rates, and achieve marketing goals.

Advantages of Click-to-WhatsApp Ads for Businesses & Marketers

Advantages of Click-to-WhatsApp Ads for Businesses & Marketers

Cross-Channel Promotion

Leverage Facebook’s Click-to-WhatsApp to merge audiences of Instagram & Facebook and generate more leads. Target custom audiences with Facebook’s ad manager and initiate conversations for increased outreach.

Direct-to-Customer Sales

WhatsApp streamlines product discovery through conversational commerce. It enables companies to shorten their sales cycle by showcasing products in a catalog, making it easier for leads to purchase through conversation.

Amplified Conversion Rates

Employing a Click-to-WhatsApp ad strategy aligned with the chosen Facebook ad objective can potentially increase conversion rates, fostering stronger connections & growth opportunities for small businesses.

Reduced Advertising Cost

The Click-to-WhatsApp feature offers a cost-effective way for businesses to connect with their customers directly. Marketers and advertisers only have to pay for relevant clicks and engagements, reducing the overall advertising costs.

WhatsApp broadcasts and promotions generate a 99% open rate due to its regular use, making it an effective communication tool for businesses.

How to Set Up Click-to-WhatsApp Ads for Effective Marketing

Click-to-WhatsApp ad lets businesses maximize customer engagement by advertising throughout the user’s digital journey. Generate awareness, drive consideration to sales consultation, instant product purchase, offer exceptional care, and promote loyalty with special deals.

Step 1: Create & Set Up WhatsApp Business Account

To initiate WhatsApp ad campaigns, businesses are advised to create a WhatsApp Business account through a reputable WhatsApp Business API provider such as Haptik.

The business account should contain comprehensive information about the business, including a profile picture (logo), business name, physical address, website URL, catalog, and other relevant details. Optimize the profile with the appropriate business category and unlock numerous messaging capabilities and features. Once completing the account setup, businesses are ready for the next step in their advertising efforts.

Step 2: Link WhatsApp Business Account with Facebook Ads Manager

The next essential step is to connect the WhatsApp Business account to the company’s official Facebook account, which will automatically link it to the Instagram account, provided it is already connected to the Facebook page. This mandatory process can be easily completed from the company’s business page’s settings.

  • Click ‘Settings’ on the Facebook business page
  • Select the WhatsApp option from the left-hand side menu
  • Enter country code & WhatsApp number
  • Click on ‘Send Code’
  • Verify the OTP and connect your WhatsApp Business account to your Facebook page successfully.

Once completed, businesses can create click-to-WhatsApp ads for your business.

Step 3: Create Click-to-WhatsApp Ads

Prior to launching a Click-to-WhatsApp ad campaign, it is imperative to establish the business goals to ensure optimal impact. Facebook limits WhatsApp campaigns to three objective categories: awareness, consideration, and conversion. Ideal objectives for building brand awareness are reach, engagement, and lead generation. Opt for catalog sales or store traffic for better conversion.

Set the daily or lifetime budget based on the campaign budget and select WhatsApp as the platform in the Ad Set Section. Choosing the appropriate audience type (saved, custom, or lookalike) according to your campaign’s objective will increase your chances of success. Create persuasive headlines and CTAs with short, compelling body text, select the appropriate multimedia format, and publish to launch your campaign.

Best Practices for Click-to-WhatsApp Ads

To effectively utilize Click-to-WhatsApp ads, it is essential to identify the critical stages of the buyer’s purchasing journey where interactions are crucial and incorporate WhatsApp into the overall marketing campaign strategy.

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Haptik

Global leaders in Conversational AI, powering Intelligent Virtual Assistants (IVA) that transform Customer Experience