The WhatsApp Business API is a powerful communication tool for brands as it helps provide a superior customer experience in addition to driving better commerce.
Brands can leverage WhatsApp message templates to design their WhatsApp chatbot journey.
However, with stringent messaging guidelines to adhere to, initiating communication on WhatsApp might seem challenging.
While it might be straightforward to create a WhatsApp message template, brands must employ best practices and use critical points to avoid rejection from WhatsApp.
In our blog article, we enlist the various WhatsApp message templates that fall into 10 different categories.
Read the full article here: https://bit.ly/3CQeBqk