A Comparison of WhatsApp vs SMS for Authentication (OTP)For decades, SMS’ ease of use and reliability have made it the default channel for authentication. But WhatsApp’s richer, more secure…Mar 61Mar 61
RCS Business Messaging: Everything You Need to KnowAs businesses seek innovative ways to engage with their customers, Rich Communication Services (RCS)is the next-gen business messaging…Feb 26Feb 26
Why GenAI Call Auditing Is the Future of Contact CenterMost contact centers are able to audit only a fraction of customer calls, leaving key insights untapped. But generative AI has unlocked an…Feb 24Feb 24
Generative AI in eCommerce: 5 Effective Strategies to Elevate Your MarketingGenerative AI is at the forefront of a retail and eCommerce revolution, reshaping how brands engage, convert, and retain customers. From…Feb 20Feb 20
5 Practical Strategies and Solutions to Reduce LLM HallucinationsLanguage models, both large and small, are emerging thick and fast. Models like GPT-4 and Claude are among the leading large language…Feb 18Feb 18
WhatsApp Flows: Bringing Structure to Business-Customer InteractionsWhatsApp for Business has transformed the way businesses and customers interact, driving a slew of powerful use cases that unlock…Nov 6, 2023Nov 6, 2023
How Conversational AI can Automate Customer ServiceOffering instant responses, cost-efficiency, scalability, and personalized experiences — these are some ways that conversational AI is…Oct 20, 2023Oct 20, 2023
Live Chat Agents in the Generative AI Era & What It Means for Customer SupportHuman agents are an intrinsic part of customer service even as the integration of Generative AI gathers pace. They help deliver…Sep 28, 2023Sep 28, 2023
AI Chatbot: Why It’s Essential for Customer Self-ServiceCustomers today don’t wait around for resolution no matter how complex their query is. It means brands need a solution capable of resolving…Aug 25, 2023Aug 25, 2023
Generative AI: 5 Ways It Helps Prevent Ticket CreationThe quality of customer support can make or break a brand.Aug 18, 2023Aug 18, 2023
